Kia Chooses StandUp for Kids for Big Game Campaign

Jan 27, 2020

Kia Motors America has announced that their Big Game commercial this Sunday will address youth homelessness. What’s more, the company has decided to give a major donation to StandUp for Kids and two other organizations caring for homeless youth in America!

According to Kia, “This year, with more than 4.2 million young people experiencing homelessness in the U.S., the car company known to ‘Give It Everything’ will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game, Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids.”

We are so excited to be partnering with Kia on this national platform, bringing awareness to our mission to end youth homelessness! To Kia, we say thank you for using your influence and resources to shine a light on this very important issue on the rise in America today.

Kia’s “Yards Against Homelessness” initiative follows 2019’s creation of the “Great Unknowns” Scholarship, which was established to identify students who embody Kia’s “Give It Everything” spirit and help them pursue their academic goals.

On Sunday, February 2, during the third quarter, you can watch Kia’s commercial, and catch a teaser of it here:


Want to help? Head over to our Facebook page and share the excitement of this campaign with your friends and followers!

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